The "old" electronic means of Cordoba and Argentina, such as radio and analog-tv-have made a bet dispar on the web. Many of them, even more than a decade that other media have a strong web presence, are still absent and others only to institutional or promotional sites that do not respond to any features of news websites in the Red: (hypertext, update interactive, multimedia language) and present news content. While newspapers have made an almost natural extension of their print publications to the website and experience a renewed generation of sites that try to adapt to new formats and distribution platforms, including audiovisual content. But some broadcast media mainly from abroad, have shown a few of the many possibilities and potential to exploit that are on the web. As in Spain, where sites of the TV networks can range from a comprehensive corporate website with some interactivity and great chance to deepen and broaden the variety of content through hyperlinks to more information or their own web of programs as in the case of corporate site RTVE, Antena 3 others like have also gone through a process of evolution and redesign incorporated the blogs its menu of offerings in the portal, but is displayed in a new window. For its part, Telecinco with portal structure,
happened to unfold between this and a content specific to information services with its own portal that served as a digital journal deployed on a separate page to integrate it as more content, while retaining the independent organization its contents and even their respective blogs such as The Good Life . Unlike RTVA (Radio Televisión Andaluza) that loaded on the same window in the case of informational that, given its regional roots offers a traditional thematic structure combined with the ability of cities and regions access to your information local. Likewise with Canal Sur (Andalusia), which now own domain redirects to the site of the Group. While there is no integration for each news media, in some cases such as reports or notes on particular topics have their videos to be played on streaming as in the case of TVE, of all programs of the 2 national channels as well as thematic (DTT, cable or satellite).
seem The most advanced sites and TV3 EiTB. In the first case, the site of the public media Catalan Corporation ( CCRTV / CCMA) and media groups have a clear institutional communication that separates the content and broadcast news of the net cut of institutional information concerning your business or organization that provides services such as defender Hearing. Is so complete the information provided in that sense, besides his "newsroom" for communications or newsletters also provides for one of its companies such as Interactive CCRTV , a corporate blog to communicate performance or achievements, such as traffic sites, or some of its recent international awards for its developments achieved elsewhere or offer one of his companies specializing in new technologies a weather information service designed for the media or on their projects
research (scientific ) . content-oriented age group presented with a portal structure of an integration of the information content of the different media at a site distinct 3cat24 , perhaps the first to focus on multimedia integration to address a story (text, audio, video, photos, hyperlinks) also provides the option to access their various blogs such as the time or other related to the Digital Life , deployed in a separate window with a distinct subdomain. The portal is the evolution of its previous developments and Telenoticias Informacio Catalunya.
The site proper information architecture to deliver news content disaggregate / Audiovisual referring to those other programming, business or face the use of its contents. In addition to offering individual program content, notes or reports, each of the signals of its channels is available online (TV3 , 33 , K3, 300 , 3 / 24 , TVCi .) Also has other sites that can be accessed independently as the news portal that integrates content from the news
TV and radio stations across the Catalan public group. Also form the family of sites Cat Radio, FM Cat I , CatClásica , Els Esports , Ritmes , 3 XL and Super 3 among others. In a similar development although somewhat less sophisticated and more basic design if we begin to split hairs, the Basque public media group EiTB has a set of sites that displays a brief corporate information with their media content , detailing areas, media and supports. Includes a section for acquiring products company, from documentaries to games and even a rate images for marketing professionals and individuals, in addition a set of pages with the vertical portal model. Is to highlight the elements that the current approach to web applications as tools of socialization and participation as the so-called 2.0 standards that incorporate the use of blogs in a special section, upload content and advertising content to be shared and prepared for publication html command along with the videos to be included in posts from the audience as material embedded in their environment, something that most other media belatedly joined Iberian as quoted from TV3. Returning to EITB, also has a set of blogs on its platform as one of Emotional Intelligence.
radios in almost the same
We will not dwell at all possible examples, which are many, both in Spain and other Latin American countries or with a similar economic and human development (more or less superior / inferior) to that of Argentina. Only cite the case of Cadena Ser for being the "inspiration" in a string of radio Cordoba. The 40 (top 40), M-80 or newer, poor little Max Group Radio FM (with domino. "Fm"), introducing for example the blog of one of its programs El Gallo Maximo.
But in the case of radio and TV Córdoba, witness a great regression in the situation that existed a decade ago when almost everyone had at least an institutional presence and some media as the SRT (Radio and Television Services of the University of Córdoba), had various sites, the first of them in the early 90 the most innovative digital imaging as team goals Cordoba, later to concentrate on supporting him as their signals in real time and went from having a portal offering multimedia content including not having a presence at all by the chronic problems of management poor (the result of political appointees of the deans of the UNC), so now just have a site again for each of the radios members, and AM Radio Universidad Power 102 FM (with a domain Second "power1023" as University "580am") but only for low quality signals without even minimal institutional or programming information, too basic, and not all the means of the SRT, as it was deleted Site Channel 10 transmitting the signal found above. As seen have left the main domains fall into the hands of others, precisely because it reason for not having a professional management including particularly in the areas of management, new media and especially legal. The big launch of Channel 12
But the other local TV channels such as 8 and 12 were acquired by chains of Buenos Aires that overturned previous developments (Channel 12 in 2000 ), growing from institutional sites with at least a minimum of information having no web presence and even, as in the case of SRT to lose the primary domains that had been used in the past. It has now been launched with great fanfare a new site, which is hard to imagine as part of Grupo Clarin, as development standards and appear to differ greatly. Contrasts sharply with a recent site redesign The 100, which places it at the forefront of radio sites in Argentina. But back to 12, the air promotion of the own channel that exaggerated Blog Channel 12 was the first site of a channel of Cordoba, which saw it as "inaccurate" as the fact that there is a blog in itself but a site that hosts some blogs , such as George Square, quite devoid of everything, of course. Speaking of errors or "forgetting" to those who know the history of the company curious result at least some chapters or events overlooked. Without savaged must also outline that only proposes a model power rather than of "participation" because it is the user must send or provide content to the medium, but this not only does not share their own content
(with ability to embed it in another setting and EITB or TV3), a rather limited understanding of what is commonly called "citizen journalism", but also extends the interactivity and participation to other options, and paradoxically the case of an audiovisual medium, the no blogs audiovisual content and never expressed multimedia integration correctly when at home has the raw material for making better than any graphic medium. Only radio Cadena 3 now has a website containing information to support itself and the signals of multiple radios (AM and with the addition in 2006 of 100.5 FM signals and People's Radio in 2008 of a internal page within the portal or subdomain) but with a development based primarily on the text and some audio. I recently went through two redesigns it came to what are the current developments but far, far away yet from the sites that are more advanced radio today: I simply compare Cat FM. We see the development of their posts is rather basic and in an "embryonic" not to use another adjective
, almost as much as Channel 12 and its best-known journalists, plain text or dead, without the minimum resource, hyperlink, image, video or soft bound. course, the responsibility for what he provides media professionals, not theirs, after responding to what the media companies develop for themselves and their employees, but not so bad that some observers this situation and give account of this in one of those blogs so little multimedia.
In the strong advertising campaign that is leveraging since its launch Radio Mitre Cordoba has sought to position itself above the market-leading Cadena 3, however hard to achieve it in the short or medium term if this means the facilities located in Channel 12 for belonging to the same business group, follow the path of the most backward and disadvantaged by the audience who just have a site with online signal, which has not yet been fixed but has been commenting for months in which it would face anything. While Radio Mitre of Buenos Aires has a more developed site, with the bare minimum:
(programming, a very few text news from home, corporate information, audio file, and the possibility of contact with the medium). Other For radios AM and 99.7 FM LV2 have a support site just for online signal with only logo without even the most basic institutional information, like the SRT. Other local groups as owners of several FM Radio Suquía and Radio 21 that have independent sites with intermediate-and developments that combine basic institutional information, some services and some news content as well as the respective signals online, while the three-spoke Shopping Group (Radio Shopping Clasics, and 94.7 Jhonny Poor Always More Music), have a single site as basic as those cases of radio Mitre, Lv2 and University, with the addition that has a hyperlink on the name of the business group that instead of providing institutional information opens up another window like the one being viewed. Another radio now only has a site in support of the signal is "Rock + ex - 97.5 Rock, that under a change of hands left behind a more complete design that included some basic items. Others, like Rock & Pop Mega Cordoba Cordoba and have no even with that.
While local cable channels, "C" and the recently deceased had
CBA an institutional site with some development of programming and the ability to view online in low resolution signal. But these days survive 2 sites simultaneously on the same channel C with practically the same content, with previous programming and sign location (when I was alone in an operator of Córdoba) and then when they merged the two systems was given a new location and it seems that they decided to have a new site but to cancel the previous . The domain change. "Tv" a ". com.ar" does not seem to have led to an evolution since the contents are basically identical, programming, and online channel signal. Finally, the local cable channel devoted to sports: Showsport, we can say that while there is a domain where it says has long been "under construction", the truth is that no website. short
In general we see that the means of Córdoba have precarious developments although in some cases with some extra added apart from the signal and all without exception are closer to being placed in the web 1.0 and almost without multimedia content, with little no integration and participation rather rudimentary and limited. This also shows that there is a common denominator in almost all business groups dedicated to communication in
Córdoba: lack of good management and lack of specific know-how for the direction and management of media companies, and maybe that is a of the reasons why there are less media increasingly Cordoba and capital are acquired by another source.
Resignation of place on the web that is sure to quantify the future when the media are suitable sites to capture the attention of users have been consolidated and the wider adoption of broadband access through the radio and TV can not despise all that audience, or escape to its ability to generate new ties with an audience increasingly elusive for open tv and add new revenue from interactive platforms.
In the next installment of this series will address the national channels and radio and TV sites on the Internet.
In general we see that the means of Córdoba have precarious developments although in some cases with some extra added apart from the signal and all without exception are closer to being placed in the web 1.0 and almost without multimedia content, with little no integration and participation rather rudimentary and limited. This also shows that there is a common denominator in almost all business groups dedicated to communication in
Córdoba: lack of good management and lack of specific know-how for the direction and management of media companies, and maybe that is a of the reasons why there are less media increasingly Cordoba and capital are acquired by another source. Resignation of place on the web that is sure to quantify the future when the media are suitable sites to capture the attention of users have been consolidated and the wider adoption of broadband access through the radio and TV can not despise all that audience, or escape to its ability to generate new ties with an audience increasingly elusive for open tv and add new revenue from interactive platforms.
In the next installment of this series will address the national channels and radio and TV sites on the Internet.
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